The Next Evolution in Paint Coatings
Let’s be honest, the ceramic coating market in Colorado is crowded. Every detailing shop, dealership, and mobile detailer is selling the same thing, which means conversations with customers inevitably come down to one question: “How much?”
That’s a race nobody wins. Fortunately, we have a solution – that is affordable, long-lasting, and permits you to stand alone as a legitimate provider of paint protection that WORKS.
If you’re tired of competing on price, Icon Rocklear gives you a way out. We’re expanding our Certified Installer Network across Colorado, and we’re looking for established automotive professionals who want to offer something genuinely different.
Icon Rocklear is a hybrid resin-based Paint Protection Coating – not liquid PPF or a traditional ceramic coating. Here’s what that actually means for your customers:
- Up to 2.5 mils of coating thickness – This coating can achieve a standard 35x thicker and 75x stronger than conventional ceramic coatings
- I.C.E. Technology (Interlocking Coating Reinforcement) for a tougher, more durable protective layer
- It’s repairable — surface scratches can often be fixed without stripping and reapplying the whole coating
That last point is a bigger deal than it sounds. Instead of promising customers their car will stay perfect forever (it won’t), you can have an honest conversation: protect it, drive it, enjoy it, and if life happens, we can fix it.
It Works Across Multiple Markets
Icon Rocklear isn’t just for passenger cars. If your business serves any of the following, there’s an opportunity here:
- Trucks & off-road vehicles — Colorado is Jeep, Raptor, and 4Runner country
- Marine & powersports — backed by a 7-year manufacturer guarantee on gelcoat surfaces
- RVs & commercial equipment — an underserved market where appearance directly affects resale value
- Dealerships & auto body shops — premium protection as a natural add-on to new car sales or post-repair work
Stand Out With A Superior Product
Colorado's Environment Demands Better Protection
Colorado isn’t easy on vehicles. High-altitude UV, road salt, de-icing chemicals, gravel on mountain highways, and wild temperature swings make paint protection a genuine need here, not just a nice-to-have.
Whether your customers are driving I-25 daily, heading into the mountains on weekends, or running their truck on dirt roads, they need protection built for real-world use. Icon Rocklear fits that bill.
Where Icon Rocklear Sits in the Market
For shops, this creates real flexibility. You can recommend PPF for high-impact areas and Icon Rocklear everywhere else. Or offer Icon Rocklear as a standalone premium option for customers who want more than ceramic but aren’t ready for full-body film.
Either way, you’re building a paint protection solution around how the customer actually drives – not forcing them into a one-size-fits-all package.
Scratches Can Be Repaired
ICON ROCKLEAR’s paint protection coating can achieve a thickness of 2.5 mils once applied—making it up to 35 times thicker than even the highest-quality ceramic coatings.
Even more remarkable, it’s can achieve a strength 75 times greater than traditional ceramic coatings, delivering unmatched durability and protection.
If the coating gets scratched or damaged, you can fix it in a matter of minutes in most cases. This increases customer satisfaction and improves your positive online reviews.
What This Means for Your Business
Adding Icon Rocklear isn’t just about having another product on the shelf. It’s about having something your competitors probably don’t. When a customer walks in and you introduce a protection system they’ve never heard of, the dynamic shifts. You’re not defending your price—you’re educating them on a better option.
That’s a much better place to be.
Here’s what it can open up for your shop:
- Higher-ticket services positioned above standard ceramic packages
Better differentiation beyond price comparisons - Improved conversions for customers sitting on the fence between ceramic and PPF
- Customer retention through a repairable system that keeps them coming back
- Referrals from customers who got something noticeably different from what their friends have
Industries We Serve
Automotive
Do you operate an auto spa, tint or vinyl wrap studio, or body shop in Colorado? Are you looking for increased profits with reduced overhead and a unique product offering?
If the answer is YES – join the Icon Rocklear Revolution in Colorado.
Marine
Do you sell or service boats, watercraft, jetski’s, pontoons, or other marine equipment?
As an Icon Rocklear Installer in Colorado, you can offer a LEGITIMATE paint coating backed with a 7-year guarantee on Gelcoat – and 15-years on painted surfaces.
Commercial
If you have a semi-tractor, motorhome, trailer, tractor, or other commercial equipment retail or service center, Icon Rocklear is a coating that your customers have wanted for years.
Contact us today to explore opportunities to become an authorized Icon Rocklear retail service center.
Certified Installer Requirements
We’re Not Looking to Put an Installer on Every Corner
This matters. We’re not trying to build the biggest network—we’re trying to build the right one. That means we’re selective about who we bring on as Certified Installers.
We’re looking for professional businesses with:
- A proper installation facility with controlled conditions and quality lighting
- At least two years of relevant professional experience
- An established reputation—reviews, a solid Google presence, and a business your community already trusts
We’re expanding across Denver, Colorado Springs, Fort Collins, Boulder, Grand Junction, and Colorado’s mountain communities, among other markets. If you’re already one of the better shops in your area, we’d like to talk.
Business Location
To qualify as a certified installer, your business must operate from a location equipped with an area that is protected from outside elements.
This ensures optimal conditions for applying Icon Rocklear coatings, maintaining the highest standards of quality and performance.
Experience
We ask our business owners to have a minimum of two years of experience in applying coatings to the equipment they service.
You must also have a current business license, registered in the State of Colorado.
Online Presence
Your business should have an established online presence, including a website, active social media channels, and a verified Google My Business listing.
This visibility helps in building trust and reaching a wider audience. Plus – it permits corporate to share your online presence with our audience.
Ceramic Coatings vs. Icon Rocklear A Head-To-Head Comparison
Proven Results with Icon Rocklear
Getting started is straightforward:
- Apply — Tell us about your business, location, and current services
- Discovery call — We’ll see if Icon Rocklear is a good fit for your market
- Business review — We’ll dig into the opportunity together
- Training & onboarding — Get certified and ready to install
- Launch — Start offering Icon Rocklear to your customers
Colorado doesn’t need another ceramic coating option. It needs better ones.
If you’ve built a strong business and you’re ready to give your customers something your competitors don’t have, we should talk.
Apply by filling out the form to become an Icon Rocklear Certified Installer in Colorado